Social Media & Marketing Policy

Elizabeth Peirson, singing and yoga lessons

Last updated: 1/03/2026

1. Purpose

This policy explains how social media content, photography, testimonials, and online communication are handled within my teaching practice.

It protects both students and teacher and ensures clarity around consent and professional boundaries.

2. Photography & Video Recording

I will never photograph or record students without explicit permission. Separate consent will always be requested before:

  • Posting photos or videos on social media
  • Sharing workshop clips
  • Using images on a website
  • Creating promotional materials
  • Sharing student performance excerpts

Consent:

  • Is optional
  • Can be withdrawn at any time
  • Will never affect your participation in sessions

If consent is withdrawn, content will be removed where reasonably possible.

3. Testimonials

Testimonials may be requested from time to time. Before publishing:

  • Written permission will be obtained
  • You may choose to use full name, first name only, or remain anonymous

Testimonials may appear on:

  • Website
  • Social media platforms
  • Printed materials

You may request removal at any time.

4. Tagging & Sharing

Students are welcome (but not required) to:

  • Tag the business on social media
  • Share their progress or experiences

If you tag the business, I may reshare your post unless you request otherwise. If you prefer not to appear in shared group content, please inform me.

5. Student Recordings

Students may not record sessions without prior permission but are encouraged to record for practice purposes:

  • They must not be shared publicly
  • They must not be used commercially
  • They are for personal development only

6. Content Ownership

All teaching materials, exercises, warm-ups, written guides, and recorded content remain the intellectual property of Elizabeth Peirson, singing and yoga lessons.

They may not be:

  • Copied
  • Distributed
  • Taught commercially
  • Shared online

Without written permission.

7. Direct Messaging & Communication Boundaries

Social media messaging is not a guaranteed booking method. For bookings, cancellations, or important communication, please use: elizabeth.peirson@hotmail.com or text/WhatsApp 07734872320

Messages sent via social platforms:

  • May not be seen immediately
  • Are answered within working hours where possible

I do not provide:

  • Emergency support via social media
  • Medical advice via messaging

8. Online Conduct

Students engaging with business social media are expected to:

  • Communicate respectfully
  • Avoid inappropriate or offensive language
  • Refrain from harassment or aggressive behaviour

I reserve the right to:

  • Remove comments
  • Block accounts
  • Refuse services where behaviour is inappropriate

9. Workshops & Group Events

At workshops or group classes:

  • General room photos may occasionally be taken for promotional purposes
  • Individuals will not be featured without consent
  • Anyone who prefers not to appear may notify me in advance

I will always aim to position cameras respectfully.

10. Data Protection

All personal information collected for marketing purposes (e.g., mailing lists):

  • Is stored securely
  • Is never sold or shared
  • Can be unsubscribed from at any time

I comply with UK GDPR requirements.

11. Policy Updates

This policy may be updated periodically to reflect changes in practice or law. The latest version will always apply.

Contact

Elizabeth Peirson
Elizabeth Peirson, singing and yoga lessons
Email: elizabeth.peirson@hotmail.com

FAQ